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After discovering Deka Fit, and the "fitness racing" genre, I was interested in learning more about the brands bringing the concept of fitness racing to life.
Spartan, which many of you know from their massive success in obstacle course racing, has now added Deka Fit to its brand offering in hopes of creating more mass adoption for functional fitness racing.
Yancy Culp and Preston Burnett with Deka Fit hopped on the podcast to discuss all things Deka Fit, fitness racing, + how Deka Fit is going to help the retention of your members.