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From Beginner Book to Business Guide
- Joel Marsh wrote UX for Beginners as a lighthearted resource for non-designers to understand UX basics.
- This led to UX for Business, addressing real-world challenges designers face after their initial education.
UX Must Embrace Business Context
- UX should focus on aligning with business priorities, not competing with them.
- Designers often isolate themselves in design language, missing the business context which stakeholders care about.
Use VDP Framework for UX
- Use Joel's VDP framework: Value, Diagnosis, Probability to guide UX work.
- Start with core value, diagnose problems with user research, then optimize for probability of usage.