From Data Discovery to AI: The Evolution of Semantic Layers

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May 21, 2025

Shinji Kim, Founder and CEO of SelectStar, shares insights on the evolving role of semantic layers in AI. He discusses the journey from statistical analysis to data governance, highlighting challenges enterprises face with data access. The conversation covers the shift from centralized to decentralized data teams and the importance of metadata management. Shinji emphasizes the critical role of semantic modeling for business intelligence and how AI can enhance data accuracy. He also explores the future of semantic modeling in data warehouses, addressing operationalization challenges.

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ANECDOTE

Shinji Kim's Data Journey

Shinji Kim started in data as a statistical analyst building forecasting models at Sun Microsystems in 2007.
She then worked in startups and founded SelectStar to solve data discovery challenges for enterprises.

INSIGHT

Data Team Evolution and Metadata

Data teams have shifted from centralized to more decentralized or hybrid operations, driven by more platform consolidation.
Companies require cross-platform metadata visibility and governance across their data ecosystems.

INSIGHT

Semantic Layers Enable AI Accuracy

Defining single source of truth metrics is crucial for semantic layers to ensure consistent business metrics.
Semantic layers provide business logic that AI analysts need for accurate text-to-SQL and query generation.

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Summary
In this episode of the Data Engineering Podcast, host Tobias Macy welcomes back Shinji Kim to discuss the evolving role of semantic layers in the era of AI. As they explore the challenges of managing vast data ecosystems and providing context to data users, they delve into the significance of semantic layers for AI applications. They dive into the nuances of semantic modeling, the impact of AI on data accessibility, and the importance of business logic in semantic models. Shinji shares her insights on how SelectStar is helping teams navigate these complexities, and together they cover the future of semantic modeling as a native construct in data systems. Join them for an in-depth conversation on the evolving landscape of data engineering and its intersection with AI.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management
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Your host is Tobias Macey and today I'm interviewing Shinji Kim about the role of semantic layers in the era of AI

Interview

Introduction
How did you get involved in the area of data management?
Semantic modeling gained a lot of attention ~4-5 years ago in the context of the "modern data stack". What is your motivation for revisiting that topic today?
There are several overlapping concepts – "semantic layer," "metrics layer," "headless BI." How do you define these terms, and what are the key distinctions and overlaps?
- Do you see these concepts converging, or do they serve distinct long-term purposes?
Data warehousing and business intelligence have been around for decades now. What new value does semantic modeling beyond practices like star schemas, OLAP cubes, etc.?
What benefits does a semantic model provide when integrating your data platform into AI use cases?
- How is it different between using AI as an interface to your analytical use cases vs. powering customer facing AI applications with your data?
Putting in the effort to create and maintain a set of semantic models is non-zero. What role can LLMs play in helping to propose and construct those models?
- For teams who have already invested in building this capability, what additional context and metadata is necessary to provide guidance to LLMs when working with their models?
What's the most effective way to create a semantic layer without turning it into a massive project?
There are several technologies available for building and serving these models. What are the selection criteria that you recommend for teams who are starting down this path?
What are the most interesting, innovative, or unexpected ways that you have seen semantic models used?
What are the most interesting, unexpected, or challenging lessons that you have learned while working with semantic modeling?
When is semantic modeling the wrong choice?
What do you predict for the future of semantic modeling?

Contact Info

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

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The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA