In this episode of STR Data Lab, host Jamie Lane sits down with Niko Karstikko, CEO and co-founder of Bob W, a unique hybrid hospitality brand. Niko shares the vision behind Bob W, a concept that blends the best features of hotels and short-term rentals, ensuring branded consistency, high-quality experiences, and a strong connection to local culture.

Throughout the conversation, Niko elaborates on the technology-driven approach that reduces human error and enhances responsiveness to guests. He discusses the company's expansion across Europe, their innovative business model combining leases and management agreements, and the strategies that keep them profitable.

Niko reflects on his journey into entrepreneurship, recounting the early challenges of gaining trust and forging partnerships with commercial real estate stakeholders. The discussion also touches on sustainability, highlighting Bob W’s commitment to reducing emissions and transparently sharing their impact.

The episode concludes with a look at the economic landscape of the hospitality industry and Bob W’s strategic positioning to navigate potential economic downturns. With a unique blend of technology, sustainability, and exceptional customer service, Bob W is set to become a frontrunner in the hospitality sector.