England’s first Chief Midwifery Officer, Professor Jacqueline Dunkley-Bent, talks to Chief Nurses Mandie Sunderland from Nottingham University Hospitals and Alison Smith from North Cumbria University Hospital around the importance of delivering continuity of carer to women who will benefit from this the most and how senior nursing leaders can help achieve this. The long-term plan pledges that we will deliver continuity of carer to most women from a BAME background by 2024.