Accountants - Why Personal Brand Beats Corporate Brand

Even if your accounting firm’s brand is forgettable, your personal brand doesn’t have to be.

Most accounting firms have forgettable brands. Weak taglines, boring websites and zero personality. But the real problem? Most professionals inside these firms are invisible too. In this episode, Rob Brown shares how partners, managers and leaders can build their own standout brands, even inside bland firms. This is a practical masterclass in personal visibility, positioning and thought leadership. If you're ready to stop hiding behind your job title and start being seen, this one’s for you.

Key Takeaways:

• 93.5% of firms still use founder names. You can’t rely on the name to speak for you.
• Your personal brand matters more than your firm’s when it comes to trust and influence.
• Only 39% of top firms have a YouTube presence - a huge opportunity for individual video content.
• Your tagline should describe your impact, not your job title.
• LinkedIn is your personal website somake it sharp, human and clear.
• Visibility is not ego. It’s how opportunity finds you.
• Five things you can do this week to start building a memorable personal brand.

Killer Quotes:

“You don’t need your firm’s permission to be visible.”

“Your job title is not your personal brand.”

“People buy from people. Not logos.”

“If you’re not shaping your brand, someone else is.”

“Clients follow trust. Trust follows visibility.”

“Boring brands don’t get remembered.”

“Your firm might blend in. You don’t have to.”

You can find this on youtube here:

https://youtu.be/Z0AJaV38S88

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The Accounting Influencers Podcast serves accounting firm leaders, managers and partners looking to build their executive presence, influence and credibility both internally and externally. The show focuses on helping professionals strengthen their personal brand, stay informed about industry changes, and navigate disruptive forces affecting accounting business models and trends. The content includes solo insights from host Rob Brown as well as interviews or panel discussions with industry leaders. Check out the show on your preferred podcast app or platform, or go to the Accounting Influencers YouTube channel for all of the episodes in video format.

Rob works with consultants/experts in the accounting space via personal interviews to create video snippets and thought leadership pieces. If you have success stories, valued expertise or a brand that needs amplifying, but lack the time to create thought leadership or video content, chat with Rob on LinkedIn: https://www.linkedin.com/in/therobbrown

Thanks to our sponsors:

ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.com

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.