S2 E689: Encore Episode - Three “show biz” steps to improve your business: re-shoot, re-cast, and re-edit

When a movie is presented to a test audience, directors then have choices to make before they finish the product for the potential audience. As Scott McKain reveals in today’s Project Distinct, those same three options can help you connected with your customers at a higher level. Perhaps you need to “re-shoot, re-cast, or re-edit” at your business!

Learn more about your ad choices. Visit megaphone.fm/adchoices