Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.

Gael Breton ( ⁨@AuthorityHackerPodcast⁩ ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.

We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.

We cover:

(00:00) Intro

(01:35) AI in marketing is broken. Here's how to fix it.

(03:22) Use Gemini to uncover B2B AI opportunities

(05:57) Why content still matters in the age of AI agents

(09:03) Auto-generate podcasts and deep research summaries

(11:27) Research video libraries with NotebookLLM

(15:31) Tim’s evolving take on AI-generated content

(18:43) Use AI to write high-engagement newsletters

(26:48) Feedback, refinement, and keeping AI content human

(31:33) Smarter, not spammy: Using AI like a creative calculator

(41:20) AI agents + MCP server to automate SEO tasks

(47:18:07) Outro

We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).

Where to find Gael:

LinkedIn: ⁠https://www.linkedin.com/in/gael-breton-78305118⁠

X: @GaelBreton

Website: https://www.authorityhacker.com/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode:

Ahrefs – https://ahrefs.com/

Authority Hacker – https://www.authorityhacker.com/

Gemini (Google AI) – https://deepmind.google/technologies/gemini/

Claude (Anthropic) – https://claude.ai/

NotebookLM – https://notebooklm.google/

Perplexity AI – https://www.perplexity.ai/

Firecrawl – https://www.firecrawl.dev/

Make.com – https://www.make.com/

n8n – https://n8n.io/

CapCut – https://www.capcut.com/

Opus Pro – https://www.opus.pro/

Notion AI – https://www.notion.so/product/ai

Buffer – https://buffer.com/

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Ahrefs Podcast

Host: Tim SouloPodcast

Producer: Michelle Lindner

Intro Storyboard: Tim Soulo

Intro Video Lead: George Dolgikh

Intro Video Animations: Ilya Yakymchuck

Filmed with: ⁨@Riversidefm⁩

#ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation

Lindsay Sharma: Profitable Investments, Happy Tenants