SSAC

The New Age of Sports Media: Content and Monetization

Sep 20, 2024

Amy Reinhard, Lori Conkling, Harish Sarma, and Reagan Carey dive into the changing landscape of sports media. They discuss Netflix's foray into live sports, the exclusive rights of NFL Sunday Ticket on YouTube, and TikTok's impact on fan engagement through platforms like SportsTok. The panelists explore innovative monetization strategies and share insights on the rising popularity of women's sports, highlighting major cultural shifts. They emphasize the need for streamlined content access as sports viewing becomes more fragmented.

57:10

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Quick takeaways

Panelists emphasized that personal experiences, such as sports participation and overcoming challenges, play a vital role in shaping careers in sports media.

The discussion revealed that leaders must balance internal strategy tasks with external client engagement to foster growth and innovation in sports content.

Panelists noted a significant rise in women's sports visibility due to digital platforms, highlighting changing consumption patterns and audience engagement opportunities.

Deep dives

Career Paths in Sports Media

Panelists share that their journey to leading roles in sports media started with personal interests and diversely shaped experiences. One panelist emphasized how participating in sports during college paved the way for professional opportunities, blending passion for athletics with professional growth. Another panelist spoke about the challenges faced growing up in East Africa, detailing the perseverance needed to enter the corporate world and eventually land in sports. These varied backgrounds highlight that success in the industry often requires adaptability and the willingness to seize opportunities as they present themselves.

Intro

2min

From Athlete to Media Maven

8min

From Engineering to Sports Media: A Non-Linear Career Path

18min

Innovations in Sports Media

14min

The Rise of Women's Sports: Breaking Barriers and Increasing Popularity

3min

Navigating the Complex Landscape of Sports Content Access

2min

Emotional Intelligence in Business Success

10min

Moderator: Marie Donoghue
Panelists: Amy Reinhard, Lori Conkling, Harish Sarma, Reagan Carey

This past year has seen the realization of sports streaming. Netflix hosted its first live sporting event, the Netflix Cup, and has been the home to popular sports series, such as Formula 1: Drive to Survive and Quarterback. YouTube is now the exclusive home of NFL Sunday Ticket. TikTok has re-invented how to consume sports by enabling off-the-field conversations in platforms such as SportsTok. Both playoff and regular season games are now broadcasted on a variety of streaming platforms. Amidst these changes, vMVPD providers are seeing large increases in their subscriber counts. Additionally, consumers are watching more sports content on social media platforms, like TikTok. Panelists representing some of the world’s most innovative digital entertainment companies will discuss approaches to their sports content development strategy, cutting edge ways to monetize the content, and how data drives these decisions. This panel will take a retrospective look at what approaches have been successful so far and how these learnings can be leveraged to anticipate future trends in sports streaming. #sportstreaming

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