Episode 35: Sweet Root Village - Finding Your Voice

Today’s guests are Lauren and Rachel, the founders of Sweet Root Village, an event floral design company in the Washington D.C. area.

Lauren and Rachel chat with me about starting Sweet Root Village, and their journey from an ‘all-in-one’ event shop to specializing in high-end floral event design. Their story is such a good lesson in narrowing one’s focus, and intentionally growing a business with the resources you have.

In addition to that we talk about how to engage an audience with Instagram stories. Everyone I chatted with that is familiar with Sweet Root Village has brought up their Instagram stories, so dive into how they create engaging stories and use that platform to grow their business.