Aimee Schuster is the CEO of Bandwidth Strategy, which offers fractional C-suite and consulting solutions to growing B2B organizations. As a skilled COO and CMO, she has over 20 years of experience coaching marketing departments on lead generation and brand awareness. Aimee is also the Founder and Co-chair of Women Influence Chicago, an organization cultivating women leaders in enterprise, startup, and nonprofit technology companies.
In this episode…As remote and hybrid work become mainstream, many Gen Z women lack the experience of working in an office. This hinders opportunities to form working relationships with colleagues. If you work remotely, how can you build your social capital?
For fractional integrator Aimee Schuster, working in an office has allowed her to network with peers to foster meaningful relationships and advance her career. If you’re looking to shift career paths for flexibility, consider fractional integration, which allows you to execute projects for an organization on a case-by-case basis. However, this position requires a robust support network and outreach efforts to sustain social capital. Aimee advises joining networking and industry groups and following up with potential connections by providing value.
In today’s episode of the Lead Like a Woman Show, join Andrea Heuston as she welcomes Aimee Schuster, the CEO of Bandwidth Strategy, who talks about the benefits of fractional integration and the impacts of remote work on young women. Aimee explains when to source fractional versus full-time talent, how to build social capital, and her early entrepreneurial successes.