Ep. 147 Mike Callahan & Mike Andes

It's the Mike + Mike show today on Fight Club 4 Business...and you guessed it, we are talking systems! A new software is hitting the scene, and CoPilot is its name. Let's get into it with AI, CRM's and all things home service with these two leaders!

Time Stamps :

📌[13:41]Building out marketing & automation...

📌[29:25]Mike A - top 3 KPIs. 1. Close Rate. 2. Take Home Pay 3. Growth Rate

📌[31:38]Mike C - 1. Close Rate 2. Churn Rate 3. Indirect & Direct Payroll as a %

📌[32:55]Mike's 20 days to close follow up sequence...

📌[34:04]The importance of scarcity & urgency

📌[34:17]"Do we have permission to close out your estimate?"

📌[35:05]Meet them where they are. Reply to them with the same way they reach out.

📌[36:39]Text messaging is a preferred method of messaging, but be careful of new laws...

📌[37:19]What is your current close rate?

📌[37:26]Are you following up?

📌[37:36]How are you following up?

📌[37:45]How can you double your close rate?

📌[38:04]Doubling close rate cuts your client acquisition rate in half

📌[39:07]When you have a low close rate - look at your follow up FIRST

📌[39:43]How much are you currently paying for your leads?

📌[40:22]Clarity. Accountability. Action

📌[40:33]What gets measured gets improved

📌[42:26]The Power of Dashboards!

📌[43:41]How to give business owners the actionable steps they need to take based on data...

📌[45:47]My hourly goal is.... I need to raise my prices by....

📌[49:45]Is your CRM a disruptor? Is it a trendsetter?

📌[51:40]https://www.facebook.com/groups/212495929980533

📌[52:21]Marketing Homework - Humanize one of our follow ups.... Add "sent from iphone" or add a typo...

📌[55:11]Finance Homework: Choose 3 KPIs and track them today and again in a week

📌[55:21]Sales Homework: Start Following Up!

📌[55:45]Systems Homework: Harass Mike Andes to get his CRM going (or troll his youtube channel)

📌[56:42]Mike C - Set aside time to work ON your business

📌[58:10]Mike A - Send a 1-2 min video for every estimate

📌[59:57]https://mikeandes.com/

📌[1:00:09]https://simplegrowth.com/

📌[1:00:51]https://www.simplegrowthsystems.com/

Quote of the Week

“You don't hire for skills, you hire for attitude. You can always teach skills.” ― Herb Kelleher

⇩ Resources ⇩

✯Mike Callahan: https://simplegrowth.com/

✯Mike Andes: https://mikeandes.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas