Tech Sales Insights E132 - Driving Top of Funnel for New Logos with Josh Dinneen
ABOUT JOSH
Joshua “Josh” Dinneen is the President of Blue Mantis (formerly Green Pages), a technology service provider. He has a strong track record of driving growth and organizational transformation in the tech industry. Josh discusses the importance of driving top-of-funnel activity to acquire new customers and shares insights on Blue Mantis' rebranding and focus on services. He also highlights the company's commitment to organic growth and the role of their BDR team in driving new business.
SHOW SUMMARY
In this episode of Tech Sales Insights, Josh Dinneen emphasizes the significance of driving top-of-funnel activity to achieve substantial growth and acquire new customers. He shares insights on Blue Mantis' rebranding and their strategic focus on services, including cloud, cybersecurity, and networking. Josh also discusses the company's commitment to organic growth and profitability, as well as their pursuit of acquisitions that align with their strategy. He highlights the crucial role of Blue Mantis' BDR team in supporting lead generation and collaborating with the sales team to drive new business.
KEY TAKEAWAYS
- Driving top-of-funnel activity is crucial for acquiring new customers and fueling growth.
- Blue Mantis has shifted its focus to services and is investing in capabilities like cloud, cybersecurity, and networking.
- The company is actively pursuing acquisitions that align with their strategy and can contribute to their revenue mix.
- Blue Mantis has a strong BDR team that supports lead generation and works closely with the sales team to drive new business.
QUOTES
- "Driving top-of-funnel activity is the only way to impact significant growth and bring in new logos." - Josh Dinneen
- "We want to grow with a purpose and under control, focusing on organic growth and profitability." - Josh Dinneen
Find out more about Joshua in the link below:
This episode of Tech Sales Insights is brought to you by:
- Sales Community: https://www.salescommunity.com/
- Sandler: https://www.sandler.com/