221) #ExponentialInsights: The Secret Sauce for Data and Analytics Conversions

As Google’s Universal Analytics (UA) rides into the sunset, a lot of questions are swirling around the future of data and analytics.

With Google Analytics 4, several features from UA will be going away.

Jeff Sauer, Founder of Data Driven U, argues that marketing teams should look at this conversion as a fresh start for measuring their KPIs.

Join us as we discuss:

- Where financial brands fall short in optimizing data and analytics (4:48)

- Opportunities for automating data and analytics collection (20:02)

- Starting SMALL in data collection and reporting (27:24)

Check out these resources we mentioned during the podcast:

- Jeff Sauer

- Data Driven U

- Jeffalytics

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