99% Invisible

Neil Young’s iPod Killer

42 snips
Jul 15, 2025
A rock icon embarks on a mission to revolutionize music listening with a unique yellow gadget known as the Pono player. Despite its promise of high-fidelity sound, the reception was mixed, sparking debates about the future of audio quality. The narrative dives into the challenges of design and the impact of streaming services on the music landscape. From vinyl nostalgia to the evolution of audio formats, the struggle for artists' earnings in the digital era adds depth to this fascinating exploration of sound.
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INSIGHT

Digital Compression Hurts Music Quality

  • MP3 compression significantly reduces music quality, losing many harmonics and nuances.
  • This degradation causes a loss of rhythm clarity and subtle musical details.
ANECDOTE

Pono Kickstarter Crowdfunding Success

  • Pono was funded through a Kickstarter campaign that quickly met its goal.
  • Neil Young showcased Pono to celebrity friends to demonstrate its high sound quality.
INSIGHT

Pono's Timing Undermined Success

  • Pono launched as iPods declined and smartphones replaced single-use music players.
  • Streaming services further diminished demand for standalone music devices like Pono.
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