AI Snips
Chapters
Transcript
Episode notes
Brunch Meet-Up Turned Movement
- Chanel launched Dames Collective as a brunch club idea and expected 50 people at launch. 200 people showed up, proving there was strong demand for a women-focused business community.
Chapters Grew From Incoming Interest
- Expansion often came from incoming interest rather than cold recruiting. Phoenix was vetted, but most additional chapters asked to join and brought strong chapter leaders.
Let Community Shape Your Brand
- Brand evolution is necessary as audience signals reveal who actually engages with you. Let your community shape messaging rather than forcing an initial narrow demographic fit.