13 Ways We Prevent Dissonance and Justify Eating Animals - Prof Hank Rothgerber

We chat with Professor Hank Rothgerber from Bellarmine University, Kentucky, USA, about his research about human-animal interactions in the context of food choices. Through his work Hank aim’s to address how people psychologically approach eating animals.We discuss Hanks recent paper, ‘Meat-related cognitive dissonance: A conceptual framework for understanding how meat eaters reduce negative arousal from eating animals’.