Episode 474: Influencers vs. Content Creators

In this episode, Fiona unpacks the real differences between influencers and content creators, cutting through the noise to explore what these partnerships actually mean for small business owners today. Drawing from her decades of marketing experience, she shares practical strategies for making these relationships work - no matter your brand size or budget. Whether you're weighing up your first collaboration or looking to refresh your approach, you'll walk away with clear, actionable steps to make modern marketing partnerships work for your business.

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. 

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. 

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. 

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.