TEI 155: How product managers can get pricing right – with Tim Smith, PhD

The topic of this episode is pricing. It is a frequently asked about topic. Determing the proper price for a product  impacts profit potential and sales volume expectations. I have a great guest to help us understand the components of a pricing strategy and how to price a product. He is Tim Smith, author of five books on pricing, Adjunct Professor of Marketing and Economics at DePaul University, and founder of Wiglaf Pricing.