Founded in post-war Britain by Trevor Francis, Scalextric has entertained families worldwide for generations. But in an era of rapid technological advancements, digital gaming, and AI, can this iconic brand stay on track? Will Scalextric remain a festive favorite in the years to come?
To explore these questions, we’re joined by Simon Owen, Head of Brand at Hornby Hobbies.
In this episode:
- The evolution of Scalextric, from 1957 to 2025.
- What inspired the creation
- How the company make the classic toy
- Does Father Christmas embrace the new designs and technology?
- How do they compete with digital gaming?
- Their plans for the future and the use of AI
- Growing up with a Scalextric set and family relationships
- Why Simon thinks Scalextric can survive the demands of technology
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