EP 16 - Katia Bassi Lamborghini's Chief Marketing Officer

Katia Bassi is the Chief Marketing Officer of Automobili Lamborghini and the first woman ever to join the Lamborghini Board. She graduated in Political Science and Law and holds a Master’s from Columbia 

 

In this episode, Katia talks about how to use creative marketing to engage wealthy clients and what Lamborghini is doing to maintain its dominance in the super sports cars market.

 

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