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Make Things That Matter
Nacho Bassino: How to build your first product strategy
Nov 1, 2023
Nacho Bassino, veteran product leader and author of Product Direction, discusses topics such as adapting to cross-cultural preferences, defining and prioritizing solutions in strategy, the importance of quarterly reviews, empowerment of teams, strategy for startups vs larger companies, and the expansion of opportunity space with company growth.
01:02:46
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Quick takeaways
- A clear and well-defined product strategy provides a framework for identifying and solving problems in a coherent and prioritized manner.
- Product leaders should strike a balance between being prescriptive and empowering their teams to drive impactful results.
Deep dives
The Importance of Having a Clear Product Strategy
Having a clear and well-defined product strategy is crucial for product leaders. It provides a framework for identifying and solving problems in a coherent and prioritized manner. A strong strategy clarifies the problems that need to be tackled, the order in which they should be addressed, and the reasons why they are the most important challenges to overcome. It also emphasizes the need for product leaders to be accountable for their strategy and continuously evolve it over time. By providing strategic context and setting clear objectives, leaders enable their teams to make high-quality decisions and drive the desired business impact.
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