245 – How generous businesses are winning more customers
Jun 29, 2015
34:49
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming.
So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy!