Product-Led Growth & New Buyer Expectations

As Bob would say, "the time are a changin"

B2B buyers behaviors are fast catching up to B2C / consumer behaviors.

Buyers don't want friction. They just want it now.

​McKinsey recently came out of report​ that stating about 70 percent of decision makers are prepared to spend up to $500,000 on a single e-commerce transaction. Higher than the report I read last year from them.

Also B2B organizations reported their best sales channel was self-service e-commerce vs. in-person, video, phone, etc.

This "e-commerce" buying experience is also product-led growth in the B2B world.

Could be a self-service freemium, free trial, etc.

There is also ways a traditional sales-led (i.e. you have a sales person close the deal) organization can adapt these concepts to improve pipeline & sales velocity

Julia Gilinets & I unpacked product-led growth and more in our recent conversation.

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Trying something here:

Here are some additional top picks & posts I found this week

• Interesting post from Tyler Pleiss on a ​lunch 'n learn ABM 1:1 strategy​ that I'm going to try soon
• Comprehensive post from Justin Rowe ​on how to do Linkedin ads right​ (and really any content distribution + advertising)
• My favorite B2B tech pick of the week on Linkedin ​​​

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P.s what other go-to-market related topics would you like to learn about?

Taylor