Strong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:52) - Product talk reflects conviction. Best salespeople genuinely believe in products.

(6:01) - Train, practice communication, and build self-belief to strengthen conviction.

(9:07) - Boost sales team mojo, instill belief. Reminder: "We need reminding."

(10:25) - Distinguish self-interest from helping for others' benefit in sales.

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