Luxury Voices The rising influence of Asian outbound travellers with Benjamin Banh, Vice President, Field Sales & Marketing at Rosewood Hotel Group
Jul 31, 2020
Benjamin Banh, Vice President of Field Sales & Marketing at Rosewood Hotel Group, shares his insights on the booming influence of Asian outbound travelers. He discusses how luxury hotels adapt to the unique preferences of affluent Asian consumers. The conversation covers the challenges and innovations in hospitality during COVID-19, the importance of agility in budgeting, and evolving communication methods. Benjamin also highlights the resurgence of travel in Asian markets and the exciting luxury experiences awaiting travelers in iconic destinations.
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Expansion Isn’t Paused By Crisis
- Rosewood continued new project development during COVID-19 because owners and partners retained confidence in the brand.
- Long-term pipeline and owner belief kept expansion plans moving despite the disruption.
Prioritise Staff To Protect The Guest
- Prioritise employee safety and morale because staff care drives guest confidence and business continuity.
- Establish frequent cross-functional calls to share protocols and best practices globally.
Domestic Demand Drives Faster Recovery
- Recovery differs by market mix: domestic-driven hotels rebound faster than those dependent on international business.
- Urban, internationally reliant properties show lower occupancy while domestic resort markets recover quicker.