The Hustle Daily Show The surprising 2025 revival of kids magazines
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Jul 23, 2025 A surprising revival of children's magazines is taking place as parents seek ad-free, screen-free alternatives for their kids. Publications like Kazoo have proven profitable through innovative, subscription-based models. The discussion uncovers how these magazines successfully merge quality content with beautiful design to attract today's families. Additionally, there's a glimpse into the opening of the Tesla diner and LA Times' upcoming IPO, showcasing how diverse media ventures are adapting in a digital age.
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Kazoo Magazine Success Story
- Erin Bride founded Kazoo Magazine, raising $171,000 on Kickstarter without investors to maintain her mission.
- Kazoo now has tens of thousands of subscribers paying $58 yearly and won a National Magazine Award for General Excellence.
Screen Time Drives Print Revival
- New kids magazines thrive due to parents' concerns over screen time and willingness to pay for print alternatives.
- This trend is boosted by millennial parents who also grew up with magazines themselves.
Subscription Model Powers Magazines
- These new children's magazines rely on subscription revenue and avoid ads, favoring lean operations.
- Founders like Kazoo's Erin Bride do most work themselves to keep costs low and maintain quality.