

Macs and M3s, shot on iPhones
20 snips Nov 1, 2023
This week, Alex Cranz, a staff writer at The Verge, shares insights on Apple’s recent 'Scary Fast' Mac event, discussing the implications of the M3 chip and its impact on consumer choices. Becca Farsace dives into the evolution of smartphone photography, comparing the iPhone 15 Pro Max with the Pixel 8 Pro. They explore whether the 'Pro' label can truly deliver on expectations and engage in a lively debate about the state of mobile camera technology and its significance in today's visual world.
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Unusual Event Timing
- Apple's "Scary Fast" Mac event was held virtually on a Monday night, a primetime slot.
- This unusual timing sparked speculation about Apple testing primetime for future major announcements, like iPhones or iPads.
Primetime for Apple Events
- Apple's choice of an evening time slot likely signals a permanent shift, prioritizing viewer convenience over workday interruptions.
- This benefits consumers who can now watch events without disrupting their work schedules.
M3 Chip Family Complexity
- The M3 chip family, including the Pro and Max versions, launched simultaneously, with variations in core configurations.
- This offers more choices but makes selecting the right chip more complex, requiring careful consideration of core counts and features.