Dan Rattiner speaks with Kieran Brew, a real estate agent with SERHANT – Episode 214
Dec 26, 2024
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Kieran Brew, a skilled real estate agent with SERHANT, shares his expertise on navigating the intricate Hamptons market. He discusses the evolution of property marketing in the digital age, highlighting the impact of social media and successful media strategies, including a hit Netflix series. Brew recounts a compelling story about the urgent sale of a historic cottage in Montauk, revealing personal connections to the property. He also reflects on childhood memories and the challenges of maintaining community ties amidst the influx of wealthy summer visitors.
The evolution of the Hamptons into a luxury destination has significantly influenced the local real estate market dynamics and property values.
Innovative marketing strategies, particularly through media production, are transforming how real estate agents connect with buyers in today's digital landscape.
Deep dives
Evolution of the Hamptons
The Hamptons have transformed from quaint fishing villages and small tourist towns into a world-class resort that attracts celebrities, artists, and billionaires. The podcast discusses how this evolution has shaped the local real estate market, contributing to the demand for properties among wealthy buyers. Over the years, the appreciation for the natural beauty, community, and vibrant culture of the area has remained a constant, despite the influx of wealth. This change reflects a broader trend in luxury real estate, emphasizing the importance of location, lifestyle, and cultural significance in property value.
Innovative Real Estate Marketing
A unique approach to selling real estate is highlighted, focusing on media production as a key strategy for attracting buyers. The discussion showcases how the company utilizes platforms like social media, podcasts, and even television, with a notable success being a show on Netflix featuring Ryan Serhant. This innovative marketing method allows properties to be presented in a visually engaging manner, broadening exposure to a larger audience. By combining lifestyle signals with property listings, real estate professionals can effectively connect with potential buyers and enhance their understanding of the market.
The Challenge of Community Preservation
A significant concern raised centers around preserving the local community amidst rapid change and rising property prices. Many long-standing residents feel the strain as summer homes replace properties once inhabited year-round, affecting the character of the community. The podcast emphasizes the need for discussions on zoning changes and strategies to maintain affordability for locals, ensuring that the area remains accessible for the people who make it vibrant. This balancing act between development and preservation is crucial for maintaining the essence of the Hamptons for both current residents and future generations.
Episode 214: This week on the “Dan’s Talks” podcast, Dan speaks with Kieran Brew, a real estate agent with SERHANT. Brew is a master of realty, and guides buyers and sellers through the complexities of Hamptons real estate. He possesses a wide range of knowledge of village, town, and county government as it relates to real estate, and helps make the process easier for laypeople.
Find all the “Dan’s Talks” podcast episodes at podcasts.schnepsmedia.com/podcast/dans-papers.
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