#191: Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

Highlights from their conversation include:

• Paul's Background and Journey in Build Freight Caviar (1:05)
• Experience as a Freight Broker (2:29)
• Starting New Ventures (5:19)
• Founding Freight Caviar and ShipperCRM (6:45)
• Audience Engagement and Product Ideas (8:06)
• Mentorship and CRM Development (10:51)
• Pivoting to Shipper Database (12:44)
• Content Marketing Insights (17:51)
• Collaboration Dynamics (19:04)
• Consistency in Content Creation (20:52)
• The Role of Quantity in Quality (21:58)
• Importance of Consistent Newsletters (23:56)
• Measuring Success in Content (25:29)
• Interesting Advice from Guests (30:41)
• Desire to Interview Industry Pioneers (32:25)
• This or That Segment to Close (34:43)

Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.

Find out more at: https://www.dynamo.vc/