#191: Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

Oct 23, 2024

35:53

Highlights from their conversation include:

Paul's Background and Journey in Build Freight Caviar (1:05)
Experience as a Freight Broker (2:29)
Starting New Ventures (5:19)
Founding Freight Caviar and ShipperCRM (6:45)
Audience Engagement and Product Ideas (8:06)
Mentorship and CRM Development (10:51)
Pivoting to Shipper Database (12:44)
Content Marketing Insights (17:51)
Collaboration Dynamics (19:04)
Consistency in Content Creation (20:52)
The Role of Quantity in Quality (21:58)
Importance of Consistent Newsletters (23:56)
Measuring Success in Content (25:29)
Interesting Advice from Guests (30:41)
Desire to Interview Industry Pioneers (32:25)
This or That Segment to Close (34:43)

Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.

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