Product Quest Podcast Episode 20: Dr. Min Basadur on Simplexity
Dr. Min Basadur is Professor Emeritus at McMaster University and founder of Basadur Applied Creativity. He has three patents and a PhD in Industrial/Organizational Psychology.
But Min is best known for his creativity system, Simplexity. In the 1970’s, Min developed his method when building upon the work of colleague Sid Parnes. It’s a system… complete with all the essentials for defining problems, for generating solutions, and for selecting the best to act upon. It also considers the dynamics of different thinking styles – and includes an innovation profiler, which we are sure to discuss. This is part 1 of our discussion with Min.
Referenced on the show:
Scatterbrains, Min Basadur & Richard Perez
Design-Centered Entrepreneurship, Min Basadur & Michael Goldsby