Inevitable
Startup Series: Hoxton Farms’ Cruelty-Free Fats
Jul 18, 2024
Max Jamilly, CEO of Hoxton Farms, talks about growing and selling animal fats without animals for food brands. They discuss challenges in the alt-meat industry, expansion plans, cost parity, scalability, consumer interest, regulatory environment, pork fat cultivation, genetic engineering potential, facility overview, branding importance, and financing history.
50:13
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Quick takeaways
- Hoxton Farms cultivates animal fats via bioreactors for cruelty-free meat alternatives.
- Innovative fat cultivation enhances taste and texture of plant-based meats, expanding market potential.
Deep dives
Revolutionizing Meat Alternatives with Cultivated Fats
Hockston Farms, a London-based startup, is changing the game in the meat alternative industry by cultivating animal fats without animals. By growing fats via bioreactors, they aim to provide cruelty-free and sustainable fats to enhance the taste and texture of meat alternatives, addressing the challenges faced by the alt-meat sector. Their innovative approach focuses on cultivating fat as an ingredient, recognizing its crucial role in improving the taste of plant-based meats, which traditionally lack the authentic sizzle and flavor of real meat.
