The risk and ambiguity inherent in innovation can make employees shy away from it. Creating an innovation culture where risk-taking is embraced must start at the top.

Most executives will agree that fear—of criticism, of uncertainty, of career consequences—can paralyze innovation. In this episode, three innovation experts discuss ways to create an environment of psychological safety that rewards creative initiative and destigmatizes failure. Laura Furstenthal, Alex Morris, and Erik Roth, all leaders in McKinsey’s innovation practice, are the co-authors of the recent article, Fear factor: overcoming human barriers to innovation.

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