Why does livestream shopping work in China but not in the U.S. or Europe? And what is one big obvious opportunity that big brands are missing?
In this Growth Masterminds, host John Koetsier chats with MoEngage's VP of Strategy Vassil Mladjov. We chat about where livestream commerce is actually working, could work, and isn't. We also chat about what's different and why livestream commerce does work in China.
Key topics we cover:
1:27 3 minutes about Vassil
4:34 Livestream shopping: east vs west
8:57 Southeast Asia skipped the web
11:55 Cultural differences
12:28 Much bigger influencers in China
14:14 A massive opportunity for brands
14:38 Steph Curry's kicks
16:42 Siloed shopping
18:39 The huge Facebook opportunity
22:44 Live shopping with American characteristics
24:51 Amazon Live
29:29 Livestream commerce won't happen overnight
31:38 The bricks-and-mortar retail opportunity
Growth Masterminds: mobile growth podcast