The CEO Wingwoman 40. Transform Your Website into a Lead Generating Machine: Strategies for Attracting the Right Clients with Krista Walsh
In this episode, Christy speaks with Krista Walsh, a seasoned website copywriter and strategist, about optimizing websites to attract and convert ideal clients. Krista highlights the pivotal role of website copy in building trust and conveying value. She emphasizes the importance of voice-of-customer research to understand client language, pain points, and needs. Krista advocates strategic website planning, defining clear goals, and mapping user journeys. She recommends crafting engaging homepage copy, showcasing empathy, and leveraging social proof. Her insights spotlight the significance of tailored messaging in creating websites that resonate and convert effectively.
Listen in as we speak about:
- The Significance of Website Copy
- Voice of Customer Research
- Strategic Website Mapping for Success
- Crafting an Engaging Homepage
- Tailoring your Messaging
And much, much, more!
Connect with Krista:
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Music from Uppbeat (free for creators!):
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