Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework
Feb 15, 2018
36:42
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Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus!
Marketing Vanguard