019 Ross McCray: How to Operationalize a Purposeful Life (And Business)?

Ross Mcray is the founder and CEO of VideoAmp

His life mission is to increase joy and reduce suffering.

He focuses on finding the most effective way to do things, then work on making it efficient. He thrives in highly competitive environments and loves pushing himself out of his comfort zone. He has an extreme personality and believe how you do one thing is how you do everything. He thinks obsessed is a word the lazy use to describe the dedicated.

He is a very curious person that wants to learn what makes everything tick. He probably uses the word ROI more than anyone you know and am used to people telling me it’s not healthy. He thinks the key to exponential growth is how often you extract brutally raw and honest feedback about yourself from others. He thinks work/life balance is a fucking joke and instead believe in living a fulfilled and purposeful life with work/life integration.

He is heavily biased towards action and doesn't believe patience is a virtue. He is hyper affected by his environment, so he removes himself from people who are lazy, complain or give excuses. He believes respect is earned, not given. He is extremely inspired by high performers, regardless of the art or industry, and love learning from them. I believe you should over promise and over deliver in everything you do.

He grew up in Southern California and has been developing software my entire life. He started University at a younger age and later dropped out of UCLA to focus all his time on entrepreneurism. He is passionate about living life, building strong bonds through adversity, startups, artificial intelligence, staying healthy, and nerding out on life hacks.

Today he is focusing all his time at VideoAmp challenging paradigms to maximize value.