B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Giving your audience the content they need w/ Zach Searcy
In this episode of The B2B Content Show, Jeremy Shere talks to Zach Searcy, Content Marketing Manager at Fleetio, a software that helps organizations track, analyze, and improve their fleet operations. Zach shares the story behind why Fleet O created spreadsheet templates for their audience, even though their mission is to get people away from spreadsheets. He also talks about the strategies they use to nurture leads and convert them into customers.
Highlights:
- Fleet O’s strategy of providing useful spreadsheets to their B2B audience
- The importance of meeting your audience where they are
- Strategies for nurturing leads and converting them into customers
Learn more about Fleetio
Connect with Zach on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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