UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room

Sport was a big presence in the annual Cannes Lions Festival last week. 

The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. 

So what’s winning awards this year, why are they winning, what are the big themes and trends, what does it mean to be Cannes-worthy and what can the rest of us learn from the judging process.

We’re very fortunate to have the chair of this year’s Entertainment Lions for Sport jury, Louise Johnson, CEO of Fuse to guide us, along with two of her fellow jury members. 

Asmirh Davis is founding partner of creative agency Majority from Atlanta, which is backed by NBA legend Shaquille O’Neal.

Ben Williams is Global Chief Creative Experience Officer at TBWA\Worldwide.

The list of winners is here

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