SaaStr 773: CRO Confidential: Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics:

The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed.
How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time.

They also dive into how Clay is transforming the way companies approach growth by leveraging data and AI. Kareem shares his journey, from founding Frame, acquired by SailThru, to his time as VP of Product at Wall Street Journal, and now leading Clay. The episode covers the evolution of revenue systems, the role of AI in go-to-market strategies, and how Clay successfully carved out its niche in the tech landscape.

Don't miss the insights on leveraging happy customers, creative campaigns, and innovative tactics for business growth!

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SaaStr hosts the largest SaaS community events on the planet.

Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code NOVEMBER20 for an extra discount on our very best pricing.

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Grazing goats and plastic pollution