In this episode, Scott Brinker discusses major trends in modern marketing and the categories that are extremely hot including content marketing, predictive analytics and attribution.

Scott is head of the chief marketing technologist blog, chiefmartec.com since 2008. The website covers the intersection of marketing and technology and the effects of that intersection on marketing strategy, management and culture.

As co-founder and CTO at ion interactive Scott is responsible for overall business management strategy with two co-founders, and he leads day-to-day product development and technical operations with a team of software engineers, designers and marketing technologists.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Season 1: Episode 10: MarTech Master: Scott Brinker, Chiefmartech.com