For us to be able to provide our customers with a product/solution that fits their need, we need to ensure we understand their challenges and desired outcomes. It happens too often, where we jump into the pitch too early, thinking we need to show our difference from what we say. But we can also show our difference from what we ask and how we ask those questions.
In the second instalment of the series, I'm joined by:
- Keenan; CEO A Sales Guy, Forbes Contributor & Award Winning Blogger,
- Laurie Page VP Sales Strategy at The Bridge Group,
- James Bawden Senior Sales Development Rep, voted Top SDR 2018
If you want to become more equipped at truly understanding your customer's challenges, the impacts of these and their desired outcomes, then tune in!
Hey Psyche, how do I?