Daily Tech Headlines Report: Apple Considering Raising iPhone 17 Lineup Prices - DTH
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May 12, 2025 Apple may raise prices for the iPhone 17, sparking discussions on consumer impact and industry reactions. A new deal between the US and China aims to reduce tariffs, affecting e-commerce dynamics. Meanwhile, ad-supported Prime Video reaches 130 million U.S. users, showcasing its growth. Google has also refreshed its iconic 'G' logo for the first time in eight years. From pricing strategies to tech innovations, the tech landscape is buzzing with updates.
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US Tariffs Impact Budget Imports
- The US maintained a 120% tariff on low-value imports despite a tariff reduction deal with China.
- This move protects US retailers but raises prices on budget e-commerce platforms like XIN and Timu.
Amazon Advances Prime Video Ads
- Amazon's ad-supported Prime Video now reaches 130 million US users, a 15 million increase from last year.
- New AI-powered ad tools aim to boost sales with scene-aware, shoppable, and interactive ads.
Apple's Price Increase Strategy
- Apple plans to raise iPhone 17 prices but will avoid blaming tariffs.
- Instead, Apple will likely attribute price hikes to new features such as an ultra-thin iPhone Air model.