In this week's episode of The Strong New York Podcast, host Kenny Santucci dives into the intriguing world where fitness meets beauty with special guest Melinda Farina, also known as The Beauty Broker.

Melinda is the founder of Integrated Aesthetics Consulting Inc. and Beauty Brokers Inc., two globally recognized consulting firms in the health and beauty industry. With her vast expertise, she’s earned praise from leading organizations such as New York Women in Communications, ASAPS, ASPS, and the Aesthetic Advantage Continuum at NYU. Her insights have been featured in top-tier publications like Entrepreneur, Allure, Glamour, Coveteur, Elle, and Fortune.

Join Kenny and Melinda as they discuss the pressures society places on appearance, the growing trend of biohacking and plastic surgery, and the importance of self-confidence. Melinda offers her expert perspective on popular surgery trends, ethical practices, and common procedures. Plus, they have a bit of fun analyzing celebrity transformations. Whether you're into fitness, beauty, or just curious about the latest in plastic surgery, this episode is a must-listen!

00:00 Introduction to the Strong New York Podcast
00:35 Meet the Beauty Broker: Melinda Farina
01:59 The Intersection of Fitness and Beauty
02:24 The Plastic Surgery Debate
07:25 Social Media and Beauty Standards
09:40 The Rise of Elective Surgeries
17:46 Patient Advocacy and Consulting
23:13 Understanding Facelift Procedures
24:00 The Controversy of BBLs
24:48 The Importance of Exercise with Plastic Surgery
26:07 Celebrity Plastic Surgery: Lindsay Lohan
28:14 Celebrity Plastic Surgery: JLo
29:57 Celebrity Plastic Surgery: Madonna and Aging
33:49 Celebrity Plastic Surgery: Tom Brady
36:53 Celebrity Plastic Surgery: Zac Efron
38:35 Celebrity Plastic Surgery: Natural Beauties
41:13 Concluding Thoughts and Farewell

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