

Filling Market Gaps with Hotel Dryce’s Jonathan Morris (Part 1)
Jonathan Morris’ idea of Fort Worth is creative, cool and collaborative. So when he struggled to find spaces that reflected his community, he set out to create them himself. His fix? Design-forward spaces that support visionaries and Black artists, reward boldness, and welcome all.
Jonathan joins Trademark’s Cassie King, Senior Director of Design & Placemaking and Alex Hayes, Creative Manager, to talk about his vision behind Fort Worth Barber Shop and Hotel Dryce, a 21-room boutique hotel. Plus, how his supportive spirit has no city limits as host of Self Employed on Chip and Joanna Gaines’ Magnolia Network.
Leaning In is published every second and fourth Wednesday of the month. Subscribe to hear part 2 of the conversation.
Links:
Self Employed Hosted by Jonathan Morris
Topics:
(0:49) - Can you tell us more about the projects you’re working on and where you started?
(5:29) - The power of community
(7:42) - Do you think that diversity and community will be more of a consumer trend in the future?
(9:35) - How do you balance the desire to create something for yourself while also creating an inclusive space?
(13:00) - What is your vision for all the art in Hotel Dryce?
(17:27) - What was your experience launching construction of the hotel during the pandemic?
(24:38) - If you had to start over today, would you do anything differently?
(27:22) - What’s the most shocking thing you’ve learned during this process?
(29:50) - How did your show at the Magnolia Network come to be?
(33:45) - Do you find that these platforms allow you to share your entrepreneurial passion in ways you couldn’t before?