Letting & Estate Agent Podcast What does low house price growth mean for British home owners? - Ep. 2395
Nov 22, 2025
Richard Donnell, Research Director at Zoopla, shares insights on the implications of low house price growth for homeowners and estate agents. He discusses how slowing prices alter client expectations and the need for realistic pricing strategies. Richard emphasizes the stark differences in long-term growth across regions, particularly between London and places like Blackpool. He also highlights the importance of using data and social media to establish credibility, educate sellers, and improve sales conversion rates.
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Nationwide Gains Mask Regional Variation
- British homeowners had grown used to 6–7% annual price rises that unlocked large equity gains for moves.
- Richard Donnell points out that recent years show much lower growth and big regional variance affecting affordability.
Inner London Prices Stalled Since 2016
- Inner London flat values sit around 2016 nominal levels, making them cheaper in real terms.
- Donnell argues London overvaluation in 2015 and tax and affordability changes removed growth momentum.
Ask For A Quick Sale Price
- Ask agents the realistic price to sell within six weeks, not just the aspirational asking price.
- Contrast that realistic number with your hoped-for price before committing to a move.