The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

Implementing MEDDIC for Sales Engineers: A Guide

Oct 6, 2023
The podcast discusses whether Sales Engineers should be included in the Medic framework for deal qualification and adoption. It emphasizes the impact of different AE to SE ratios on sales and the importance of a common language. Effective communication and building relationships in sales, especially with technical counterparts, are also highlighted.
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