Brett Simba, CEO of Tradify, shares his journey from trading during the 2016-2017 crypto boom to building Simba Stocks, a popular trading community. He transitioned from a personal brand to launching Tradeify, a scalable, faceless prop firm, to ensure long-term growth. Brett delayed Tradify's launch to study competitors and refine its business model for the evolving prop firm space.

A recent platform issue tested Tradeify’s crisis management, leading to valuable lessons for streamlining support processes. Brett reflects on industry-wide problems, such as unsustainable risk-reward models, and shares insights on maintaining a firm’s credibility. Entrepreneurs are advised to focus on building adaptable, customer-focused businesses with robust operational foundations. Tradeify plans to scale further by automating processes, expanding its team, and strengthening its position in the prop firm space.