In this latest MAX episode, Lei catches up with Silvio Angori, CEO & MD Pininfarina SPA who took over at Pininfarina in 2016.

For many in the automotive sector, Pininfarina is the epitome of automotive design. Originally established in Turin, Italy in 1930, Pininfarina was a coachbuilder who built cars for companies like Fiat, Rolls Royce and Cadillac. 

Pininfarina over the years has branched out to provide design services for consumer products, architecture, furniture and e-mobility solutions. One of their recent designs for German startup called Holon was unveiled at CES 2023. 

Silvio shares his thoughts on the sector, Pininfarina's partnership with Holon that resulted in the L4 capable robotaxi called the Holon Mover and how China is factoring in to all of this upheaval in the space.