AB 314: Crunching Opportunity with Ben Midgley

The fitness industry is one of the most lucrative worldwide with a revenue of $87 billion (about $30 billion in the U.S.) and growing at a rate of 8.7% per year. As with everything else, they’ve had to accommodate to meet the new demands of their customers and implement new business models.

Ben Midgley is the CEO of Crunch Franchise for Crunch Fitness – a 27-year industry veteran and the only one to serve as the CEO and/or President of the two largest and fastest-growing, full-sized HVLP (High-Value, Low Price) brands. Ben is credited with driving the fastest launch of any full-sized franchise in the history of the fitness industry.

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